{"id":5550,"date":"2024-09-25T04:41:14","date_gmt":"2024-09-25T04:41:14","guid":{"rendered":"https:\/\/itensityonline.com\/?p=5550"},"modified":"2024-09-25T05:27:36","modified_gmt":"2024-09-25T05:27:36","slug":"build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity","status":"publish","type":"post","link":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/","title":{"rendered":"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

How the “Good Guy” Strategy Can Boost Your Gym\u2019s Retargeting Campaigns and Build a Non-Intimidating Brand<\/strong><\/h2>

In today\u2019s competitive fitness landscape, gyms and health clubs are constantly seeking ways to stand out and retain members. One of the biggest challenges? Balancing retention efforts with a friendly, approachable brand image. For many members, the fear of a gym being “harsh” on those who are inactive or want to cancel can deter potential sign-ups and lead to higher churn rates. Enter the “Good Guy” strategy\u2014a powerful approach that fosters positive relationships with members, even when they decide to leave.<\/p>

In this blog post, we’ll explore how your club can adopt the Good Guy strategy, not only to re-engage cancelled members through retargeting campaigns but also to build a brand that is known for being supportive, not punitive. Let\u2019s dive in.<\/p>

What Is the “Good Guy” Strategy?<\/h2>

The “Good Guy” strategy is a member-friendly approach that focuses on making cancellations and returns as easy and welcoming as possible. Instead of penalizing members for canceling or becoming inactive, this strategy emphasizes open communication, no hard feelings, and leaving the door open for members to return whenever they’re ready.<\/p>

When done right, the “Good Guy” strategy helps your club stand out from competitors that may be seen as too aggressive or rigid when it comes to cancellations and retention efforts. This creates a positive image and allows your gym to recycle its former member base through personalized retargeting campaigns that emphasize the ease of coming back.<\/p>

Why This Approach Works for Gyms<\/h2>

1. Reduces Negative Sentiment Around Cancellations<\/h3>

Members who feel pressured or penalized when trying to cancel their memberships are less likely to return in the future\u2014and they may even spread negative reviews. The Good Guy strategy removes the fear of cancellation. By making the process smooth and friendly, you build trust with members and foster a long-term relationship, even if they aren\u2019t actively using your services at the moment.<\/p>

2. Encourages Long-Term Brand Loyalty<\/h3>

Just because someone cancels doesn\u2019t mean they\u2019re gone for good. The Good Guy strategy encourages members to think of their relationship with your gym as flexible and on their terms. This flexibility makes it more likely that they\u2019ll return when they\u2019re ready to resume their fitness journey, building a sense of loyalty that rigid contract-focused gyms can\u2019t offer.<\/p>

3. Retargeting Becomes Effective, Not Pushy<\/h3>

When members leave your gym on good terms, they\u2019re much more open to being contacted again in the future. Retargeting campaigns, such as emails or social media ads, are far more effective when the messaging is friendly, welcoming, and offers value instead of high-pressure sales tactics. Members who had a positive experience, even when canceling, are more likely to rejoin after receiving a gentle nudge.<\/p>

Using the Good Guy Strategy in Retargeting Campaigns<\/h2>

Here\u2019s how you can implement the Good Guy strategy in your club\u2019s retargeting campaigns to bring back former members in a way that builds your brand as friendly and welcoming, not harsh or aggressive.<\/p>

1. Craft a Warm, Positive Exit Process<\/h3>

It starts with the cancellation process itself. Ensure your members can cancel easily, either online or with minimal hassle. Send a thank-you email after they cancel, letting them know you appreciate their time with your club and that they\u2019re always welcome back.<\/p>

Example Email: “We\u2019re sad to see you go, but we totally understand! Life gets busy, and priorities shift. We want you to know that the door\u2019s always open, and if you ever want to jump back into your fitness routine, we\u2019re here for you. Until next time, stay active and healthy!”<\/em><\/p>

This tone ensures that even in the cancellation phase, you\u2019re fostering goodwill and making it easier for members to return later.<\/p>

2. Time Retargeting Campaigns with a Gentle Touch<\/h3>

Once a member has canceled, don\u2019t immediately bombard them with sales offers. Instead, wait a few weeks or months and then send personalized, friendly communications that focus on welcoming them back when they\u2019re ready.<\/p>

Use retargeting ads on social media platforms or email campaigns to offer incentives like:<\/p>

A waived sign-up fee for returning members<\/p>

Discounted membership rates for a limited time<\/p>

Special guest privileges to bring a friend along<\/p>

Example Ad Copy: “We miss you! Thinking about coming back? We\u2019ve got an offer just for you: Rejoin today with no sign-up fee and start working toward your fitness goals again. Plus, bring a friend for free with our special guest privileges!”<\/p>

This type of messaging shows members that you\u2019re here for them when they\u2019re ready, without being overbearing.<\/p>

3. Highlight Flexible Membership Options<\/h3>

Part of the Good Guy strategy is offering flexibility to your members. Whether it\u2019s month-to-month memberships or a freeze option for members who need to take a break without canceling, showcasing these options in your retargeting campaigns can encourage former members to return without the fear of long-term commitments.<\/p>

Example: “Not ready to commit long-term? No problem! Try our flexible month-to-month plan and enjoy all the perks with no pressure. Whether you need to take a break or come back full-time, we\u2019ve got options for you.”<\/p>

This messaging is key to reassuring members that they won\u2019t face penalties for inactivity, making it more likely they\u2019ll return.<\/p>

4. Create a Welcoming Brand Culture<\/h3>

Beyond the messaging, your gym\u2019s culture should reflect the friendly, supportive attitude that the Good Guy strategy embodies. This means offering a judgment-free environment where members feel welcome regardless of their fitness level, how long they\u2019ve been away, or their goals.<\/p>

Promote this welcoming atmosphere in your retargeting ads and content marketing. Use language that conveys inclusivity and encouragement rather than intensity or exclusivity.<\/p>

Example: “No matter where you are in your fitness journey, we\u2019re here to help you get back on track\u2014at your own pace. Our gym is built on community, and we\u2019re always excited to welcome back familiar faces!”<\/p>

5. Leverage Testimonials from Happy Returners<\/h3>

If you have members who canceled but later rejoined, use their stories in your marketing! Testimonials from members who returned and found value in coming back can be a powerful motivator for others in the same situation.<\/p>

Example Testimonial: “I canceled my membership when life got hectic, but when I was ready to get back into shape, it was so easy to rejoin. The gym welcomed me back with open arms, and it felt great to pick up where I left off!”<\/p>

These testimonials show prospective returners that your gym doesn\u2019t hold a grudge when members leave, making them more likely to re-sign.<\/p>

Building a Brand That\u2019s Not “Harsh”<\/h2>

By adopting the Good Guy strategy, your gym can build a brand that\u2019s known for being approachable, flexible, and understanding. This is especially important in an industry where members often feel intimidated by contracts, penalties, or strict gym cultures. Instead, your club becomes a place where members feel safe to cancel and return, knowing that their relationship with your brand is valued no matter what.<\/p>

When you show that you care about your members\u2019 fitness journeys, even if they take breaks along the way, you create long-term loyalty and attract members who appreciate a gym that\u2019s as focused on support as it is on results.<\/p>

Final Thoughts<\/h2>

The Good Guy strategy is a powerful way to boost your gym\u2019s reputation, reduce churn, and increase member re-engagement. By focusing on positive, friendly communication and flexible options, you\u2019ll not only attract new members but also retain a loyal base that sees your gym as a welcoming place, not a pressure-filled obligation.<\/p>

By using this strategy in your retargeting campaigns and overall brand messaging, you can stand out from the competition and build a community of members who are happy to return\u2014even after they\u2019ve left.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Request a demo<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How the “Good Guy” Strategy Can Boost Your Gym\u2019s Retargeting Campaigns and Build a Non-Intimidating Brand In today\u2019s competitive fitness landscape, gyms and health clubs are constantly seeking ways to stand out and retain members. One of the biggest challenges? Balancing retention efforts with a friendly, approachable brand image. For many members, the fear of […]<\/p>\n","protected":false},"author":10,"featured_media":5565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,20],"tags":[],"class_list":["post-5550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itensity-features","category-tools"],"yoast_head":"\nBuild a Welcoming Brand | The Good Guy Strategy for Gyms Itensity<\/title>\n<meta name=\"description\" content=\"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity\" \/>\n<meta property=\"og:description\" content=\"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/\" \/>\n<meta property=\"og:site_name\" content=\"Itensity Fitness Management Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itensityonline\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T04:41:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T05:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/app-za-prd-wp-web.azurewebsites.net\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png\" \/>\n\t<meta property=\"og:image:width\" content=\"656\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"FJ Potgieter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FJ Potgieter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/\"},\"author\":{\"name\":\"FJ Potgieter\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#\\\/schema\\\/person\\\/9ee64c59aaf8efef059a3edea80a761d\"},\"headline\":\"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity\",\"datePublished\":\"2024-09-25T04:41:14+00:00\",\"dateModified\":\"2024-09-25T05:27:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/\"},\"wordCount\":1334,\"publisher\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png\",\"articleSection\":[\"Itensity Features\",\"Tools\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/\",\"url\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/\",\"name\":\"Build a Welcoming Brand | The Good Guy Strategy for Gyms Itensity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png\",\"datePublished\":\"2024-09-25T04:41:14+00:00\",\"dateModified\":\"2024-09-25T05:27:36+00:00\",\"description\":\"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#primaryimage\",\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png\",\"contentUrl\":\"\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png\",\"width\":656,\"height\":443,\"caption\":\"Build a Welcoming Brand | The Good Guy Strategy for Gyms Itensity\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/index.php\\\/2024\\\/09\\\/25\\\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/itensityonline.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#website\",\"url\":\"https:\\\/\\\/itensityonline.com\\\/\",\"name\":\"Itensity Fitness Management Software\",\"description\":\"Itensity Fitness Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#organization\"},\"alternateName\":\"Itensity Online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/itensityonline.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#organization\",\"name\":\"Itensity Fitness Management Software\",\"alternateName\":\"Itensity Online\",\"url\":\"https:\\\/\\\/itensityonline.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/io_horizontal-wordmark-Blue-Transparent.png\",\"contentUrl\":\"\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/io_horizontal-wordmark-Blue-Transparent.png\",\"width\":1000,\"height\":325,\"caption\":\"Itensity Fitness Management Software\"},\"image\":{\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/itensityonline\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/itensitymanagementsoftware\\\/\",\"https:\\\/\\\/instagram.com\\\/itensityonline\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/itensityonline.com\\\/#\\\/schema\\\/person\\\/9ee64c59aaf8efef059a3edea80a761d\",\"name\":\"FJ Potgieter\",\"url\":\"https:\\\/\\\/app-za-prd-wp-web.azurewebsites.net\\\/index.php\\\/author\\\/fj-potgieter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Build a Welcoming Brand | The Good Guy Strategy for Gyms Itensity","description":"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/","og_locale":"en_US","og_type":"article","og_title":"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity","og_description":"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity","og_url":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/","og_site_name":"Itensity Fitness Management Software","article_publisher":"https:\/\/www.facebook.com\/itensityonline","article_published_time":"2024-09-25T04:41:14+00:00","article_modified_time":"2024-09-25T05:27:36+00:00","og_image":[{"width":656,"height":443,"url":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png","type":"image\/png"}],"author":"FJ Potgieter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"FJ Potgieter","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#article","isPartOf":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/"},"author":{"name":"FJ Potgieter","@id":"https:\/\/itensityonline.com\/#\/schema\/person\/9ee64c59aaf8efef059a3edea80a761d"},"headline":"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity","datePublished":"2024-09-25T04:41:14+00:00","dateModified":"2024-09-25T05:27:36+00:00","mainEntityOfPage":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/"},"wordCount":1334,"publisher":{"@id":"https:\/\/itensityonline.com\/#organization"},"image":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png","articleSection":["Itensity Features","Tools"],"inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/","url":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/","name":"Build a Welcoming Brand | The Good Guy Strategy for Gyms Itensity","isPartOf":{"@id":"https:\/\/itensityonline.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#primaryimage"},"image":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png","datePublished":"2024-09-25T04:41:14+00:00","dateModified":"2024-09-25T05:27:36+00:00","description":"Looking to stand out in the fitness industry? Build a Welcoming Brand | The Good Guy Strategy for Gyms by Itensity","breadcrumb":{"@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#primaryimage","url":"\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png","contentUrl":"\/wp-content\/uploads\/2024\/09\/Build-a-Welcoming-Brand-The-Good-Guy-Strategy-for-Gyms-Itensity.png","width":656,"height":443,"caption":"Build a Welcoming Brand | The Good Guy Strategy for Gyms Itensity"},{"@type":"BreadcrumbList","@id":"https:\/\/itensityonline.com\/index.php\/2024\/09\/25\/build-a-welcoming-brand-the-good-guy-strategy-for-gyms-itensity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itensityonline.com\/"},{"@type":"ListItem","position":2,"name":"Build a Welcoming Brand: The Good Guy Strategy for Gyms | Itensity"}]},{"@type":"WebSite","@id":"https:\/\/itensityonline.com\/#website","url":"https:\/\/itensityonline.com\/","name":"Itensity Fitness Management Software","description":"Itensity Fitness Management Software","publisher":{"@id":"https:\/\/itensityonline.com\/#organization"},"alternateName":"Itensity Online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itensityonline.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/itensityonline.com\/#organization","name":"Itensity Fitness Management Software","alternateName":"Itensity Online","url":"https:\/\/itensityonline.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/itensityonline.com\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2022\/05\/io_horizontal-wordmark-Blue-Transparent.png","contentUrl":"\/wp-content\/uploads\/2022\/05\/io_horizontal-wordmark-Blue-Transparent.png","width":1000,"height":325,"caption":"Itensity Fitness Management Software"},"image":{"@id":"https:\/\/itensityonline.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/itensityonline","https:\/\/www.linkedin.com\/company\/itensitymanagementsoftware\/","https:\/\/instagram.com\/itensityonline"]},{"@type":"Person","@id":"https:\/\/itensityonline.com\/#\/schema\/person\/9ee64c59aaf8efef059a3edea80a761d","name":"FJ Potgieter","url":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/author\/fj-potgieter\/"}]}},"_links":{"self":[{"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/posts\/5550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=5550"}],"version-history":[{"count":21,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/posts\/5550\/revisions"}],"predecessor-version":[{"id":5576,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/posts\/5550\/revisions\/5576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/media\/5565"}],"wp:attachment":[{"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=5550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=5550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/app-za-prd-wp-web.azurewebsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=5550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}