Why Gym Owners Love Itensity Gym Software: Sandra’s Story
As a gym owner, every minute counts. Between coaching, managing memberships, handling admin tasks, and even cleaning, small business owners wear multiple hats every day. Sandra McClurg, affiliate owner of CrossFit Relentless Heart, knows this struggle all too well. That’s why when she started looking for a better software provider, she needed a system that didn’t just work—but worked smarter.
The Challenge: Too Much Admin, Not Enough Time
For Sandra, month-end was a headache. Managing debit orders was problematic, and double-checking payments meant extra admin hours—hours that could have been spent coaching or growing the business.
“As a small business owner, you’re the cleaner, you’re the admin person, you’re the head coach—you’re all the things,” Sandra explains. “Those extra hours count, and to be doing double work at the end of the month just wasn’t working out for me.”
She needed gym software that streamlined operations, eliminated redundant tasks, and allowed her to focus on what she does best—running a great gym.
