Gym Management Software | Itensity
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Your gym deserves software that

From member onboarding to debit order management, access control to class scheduling, one platform, every operational layer, nothing bolted on.

Itensity Bookings Dashboard with AI Assistant sidebar
Itensity AI Assistant on iPhone
R575M+
Debit orders processed
2M+
Members managed
700+
Facilities
90M+
Gym visits per year
6M+
Class bookings per year

See what’s inside Itensity.

Dashboard, CRM, bookings, billing, access control, and a branded member app, all from one login.

Itensity gym management dashboard
Bookings Overview
Last 30 days
Peak day Apr 21 · 10 bookings
Attendance rate 87%
Trend Live · synced now
Total bookings · 30d
94 ↗ 12%
For the first time

Software can think alongside you.

Say hello to
ItensityAssistant

Built to work for you. From the moment you open the app — by name, by gym, by data.

Ask anything · across everything

It sits on top of your whole platform and connects everything you already use. Talk to it like a staff member who already knows your business.

“Summarise this lead”“Collections vs last month”“Add a lead from Instagram”“Draft a branded follow-up email”“Email me blocked members every Monday”
Explore Itensity AI
Itensity Assistant — Bookings Dashboard with AI sidebar
The Dashboard

Your morning, briefed.

A time-aware greeting. An AI-written summary of the day — tasks done, members drifting, revenue moving. Human-readable, colour-coded. One glance, full clarity.

Itensity AI Dashboard
Just Ask

It calls the tools. Reads the data.

One conversation surface. Ask anything about your gym — members, revenue, retention, what to do next — and it answers from your live data. Not canned responses. Real operations.

Show me members whose debit orders failed this month
⚡ Calling get_failed_collections…
Found 23 members with failed collections totalling R34,200.
14 contacted via SMS, 9 pending follow-up.
Schedules · Approvals

Agents that run themselves.

One-time, interval, or cron. The Assistant runs tasks while you coach. When it wants to touch real data, it pauses and waits for your tap.

Auto-chase arrears (Day 3) Welcome sequence Weekly revenue report Re-engage lapsed 14d+
Send payment reminders PENDING YOUR APPROVAL
IA wants to send payment links to 9 members owing more than R500. Total: R12,400.
Approve Decline
Set up in minutes

Onboarding, guided.

Swipe through setup. Each step explains why it matters, then hands off to an AI-guided chat to finish the job. Skip what you don’t need yet.

✓ Tariffs & Pricing✓ Debit Orders✓ Access Control Class Schedule CRM Pipeline Member App
68%
Setup progress

Days, not weeks.

Grow. Retain. Automate.

Less clicking. More coaching.

This is a new way to run a gym.

Experience Itensity Assistant Learn More

Stop juggling. Start operating.

Most gym owners run 5+ disconnected tools. Itensity replaces them all with one platform where every action triggers the next.

Billing spreadsheets
Separate access system
WhatsApp for comms
Manual debit orders
Paper sign-up forms
Multiple logins
arrow_downward
check_circle One platform. One login. Everything connected.

Follow a member through the system.

From the moment they sign up to their monthly payment, every step is automated.

campaign

Campaigns drive leads

Digital marketing campaigns capture leads from Facebook, Google, walk-ins, and referrals, each tracked with unique source attribution.

contact_page

CRM nurtures prospects

Leads flow into a visual Kanban pipeline. Automated stage actions send trial tokens, pricing, and follow-ups, no manual chasing.

person_add

Member joins online

Fills out the form, signs digitally, OTP verified. Debit order allocated automatically.

fingerprint

Access activated

QR Code or barcode issued instantly. Member scans in. System checks status in real time.

calendar_month

Classes booked & services delivered

Member books via the app. Credits deducted. After class, POS handles retail sales, membership maintenance keeps profiles current.

monitoring

Insights & reporting

Real-time dashboards track attendance, revenue, arrears recovery, and campaign ROI, every metric in one place.

This entire flow runs with minimal staff input. Your team focuses on the gym floor, not admin.

Software that lives on the gym floor.

R575M+
Debit orders processed
700+
Facilities
2M+
Members managed
90M+
Gym visits per year
6M+
Class bookings per year
A gym member booking a CrossFit class on the Itensity app

Your brand. Their pocket.

The white-label Itensity app is where your members live — bookings, payments, QR access, workout tracking and account management, all in your brand colours, under your logo.

Book & manage classes

Real-time schedule, instant booking, waitlists and credit tracking.

Pay outstanding balances

Self-service settlement lifts access blocks instantly.

QR access

Dynamic codes replace physical tags — entry, exit and Vitality points.

Track workouts & PBs

Members log sessions, personal bests and weekly progress.

Explore the member app
White-label member app for a kids activity brand
Itensity member app home screen
White-label member app for an EMS studio brand

One engine, every brand — your gym, Body 20, Occupied Play Lab and more.

Discovery Vitality Fitness Integration

Connect your facility to the national Discovery network. Members discover, book, and pay, driving verified leads directly into your CRM.

Automated lead injection from Discovery app
QR-based check-in for Vitality points
24-token annual model with paid reimbursement
Real-time CRM tracking from trial to conversion
Learn about Vitality
Discovery Vitality Fitness app showing nearby Itensity-powered facilities

Ready to see it in action?

30-minute demo, configured for your facility type. Your schedule, your pricing, your workflow.

Book a Demo

Frequently asked questions

What is Itensity?
Itensity is all-in-one gym management software that runs membership, billing and debit-order collections, class bookings, sales and CRM, access control and a fully branded member app from a single platform. It's built for South African gyms, studios and fitness chains.
What does gym management software do?
It replaces spreadsheets and disconnected tools: it automates member billing and debit-order collections, manages class bookings and scheduling, controls door and turnstile access, tracks leads and sales, and gives your members a branded mobile app.
How much does Itensity cost?
Packages start from around R600 per month for small studios and scale with your active member count. Growing gyms move to Professional pricing and larger operators get tailored Enterprise pricing. Request a quote for your member numbers.
Can I switch from my current gym software?
Yes. Itensity migrates gyms from Octiv, Club Manager, Linkserv and Mindbody, with a dedicated migration specialist and a parallel-running period, so most gyms go live in about four weeks.
Does Itensity integrate with Discovery Vitality and payment providers?
Yes. Itensity is pre-integrated with Discovery Vitality, Netcash, PayGate, GoCardless, Technogym and Garmin, among other payment, fitness and hardware partners.