Morning briefingSuccess
4 new members joined yesterday. 9 payments failed overnight, £612 in total. 3 regulars haven’t booked in 14 days.
Run nowView more
The whole gym in one system, from day one.
Direct debits, bookings, the till and a full AI assistant. One login, one bill, built for UK gyms, studios and boxes.
Full AI included in every package. See UK pricing →
Itensity AssistantLive
3 automations activeAI usage 7% wk · 11% moThis week5 Success0 Failed
Weekly gym access listSuccess
Last week, 61 members came in more than twice, including Olivia Hughes, Tom Walsh and Priya Shah.
Run nowView more
Chase failed paymentsNeeds approval
9 payment links ready to send by WhatsApp and email.
View more
Run 1 of 3
Collected this month£0
Just bookedOlivia H. · Spin, 7am
Trusted by
Direct debits, bookings, the till and a full AI assistant. Itensity includes the automations growing gyms usually can’t afford, from day one.
A day at your gym
Five jobs that usually land on you.
Go through the day and see who handles each one now.
Three direct debits bounced overnight. Who’s chasing them?
Your assistant. Payment links go out the moment you say yes.
3 payment links readyYou’re coaching the 7am. Who’s covering reception?
Nobody needs to. Members book, pay and manage their membership in your app.
Booked in the app, 6.58amSaturday’s spin class is full. Who runs the waiting list?
It runs itself. Whoever’s next gets a message and a place.
Ella D. moved off the waiting listHalf your regulars haven’t booked this week. Who’s noticed?
Your morning briefing has. They’re on today’s check-in list.
7 regulars to check in withA booking message lands at 10pm. Who answers it?
No one has to. They book in your app.
Booked in the app, 10.04pmTonight
So who gets their evening back?
You do.
Book a demo1 of 6
Up and running without the scary bit.
Nothing changes until you’ve seen it working.
Move over
A named migration lead, direct debits tested first.
Members importedTested
Direct debit mandatesTested
Timetable and classesTested
Both systems liveUntil you’re happy
Switch on the AI
Flip an automation on. You approve it once.
Itensity Assistant2 active
Morning briefingDaily at 06:30
Chase failed paymentsNeeds your approval
Weekly numbersMondays at 09:00
Watch the numbers
Last week’s numbers, every Monday.
Active members0+24 this month
Collected£0+4.3%
Visits this week0
Failed payments0£380 to chase
One system for the whole gym.
One login, one bill.
Itensity AssistantLive
3 automations activeAI usage 7% wk · 11% moThis week5 Success0 Failed
Morning briefingSuccess
4 new members joined yesterday. 9 payments failed overnight, £612 in total. 3 regulars haven’t booked in 14 days.
Run nowView more
Weekly gym access listSuccess
Last week, 61 members came in more than twice, including Olivia Hughes, Tom Walsh and Priya Shah.
Run nowView more
Chase failed paymentsNeeds approval
9 payment links ready to send by WhatsApp and email.
View more
Run 1 of 3
Ask the Assistant anything…
Direct debits · 1 NovemberCollecting
Collected£0
Paid0
Chasing0
Timetable · TuesdayLive
HomeBookingsManage More EC
Home / Manage / Leads
Leads
SearchDate Assignee Source + Create lead
Pending 0
Trial booked 0
Needs analysis 0
Price presenter 0
Joined 0
Built for your kind of gym.
Itensity includes the automations growing gyms usually can’t afford, from day one.
Gyms and clubsBusy floor. Empty reception. Still paid.Direct debits through GoCardlessFailed payments retried for youBookings, till and check-ins togetherSee how it works 
StudiosFull classes. Quiet inbox.Waiting lists that fill themselvesClass packs and membershipsReminders that cut no-showsSee how it works 
CrossFit boxesCoach the class. We’ll run the box.Capped classes and WOD bookingsMemberships and drop-insCoach view on any phoneSee how it works Meet the Itensity Assistant
Ask anything. Automate everything. Approve with one tap.
The Itensity Assistant sits on top of your whole platform: members, leads, bookings, payments, check-ins and reports. Full AI, included in every package.
NewAI Hub Premium, included in every UK planPulls information
Member and lead lookups, live reports and today’s numbers, straight from your data.
Show me this month’s collections vs last month
Takes action
Add leads, record payments, freeze members, update profiles. Done in a sentence.
Add a new lead: John Smith, from Instagram
Designs content
Branded emails and campaigns in your logo, colours and tone. Review, approve, send.
Draft a follow-up email to this week’s leads
Runs on schedule
Set an automation once and it runs every week: briefings, reports, follow-up lists.
Every Monday at 9am, send me a list of blocked members
Try it.
Real requests owners and staff send the Assistant today.
Itensity AssistantItensity · example data
Two jobs, one product.
Same Assistant. The work it does depends on who’s asking.
For your staff
- Member and lead lookups in seconds
- Send messages and emails
- Pull reports on demand
- Log support tickets from the chat
- Fewer “where do I find that” moments
For you, the owner
- Visibility without logging in
- A daily briefing, written for you
- Scheduled automations that run your week
- Approve bulk actions with one tap
- Decisions backed by live data
Everything it can do today.
Ask for any of these in a sentence, right from the chat.
Members
Leads and marketing
Bookings and classes
Communications
Finance and promotions
Reports and automations
Put your week on autopilot.
Set it once. It runs every week. When it wants to touch real data, it pauses for your tap.
- Morning briefingDaily 06:30Runs on its own
- Chase overdue paymentsDailyYou approve
- Welcome new joinersOn joinFirst time
- Weekly numbersMondays 09:00Runs on its own
Every day at 06:30
Good morning. 4 new members joined yesterday. 9 payments failed overnight, totalling £612. 3 regulars haven’t booked in 14 days.
Send the 9 a payment link and add the 3 to a check-in list. Do this every morning.
New automation Needs approval
Daily at 06:30: send payment links to failed payments and build a check-in list.
Your own branded app
Your gym in the App Store. £30 a month.
Book, pay and check in under your brand. Same app, your name, your colours.
9:41
Itensity
Itensity9:41
Forge CrossFit
Forge CrossFit9:41
Summit Hybrid
Summit Hybrid9:41
Momentum Training
Momentum TrainingYour own listing, under your name.
Members search for your gym, not for us.
- BookingsClasses and waiting lists.
- PaymentsPay in a tap, stay active.
- WorkoutsScores and PBs.
- App storesApp Store and Google Play.
9:41
‹ Search
Itensity
Book classes, pay and check inBook a class
in two taps
Every detail,
one tap to book
Your week
at a glance
Fix a payment
in seconds
What’s New Version 3.2New class reminders and a faster check-in.
TodayGamesAppsArcadeSearch
9:41
Itensity
ItensityContains no adsBook a class
in two taps
Every detail,
one tap to book
Your week
at a glance
Fix a payment
in seconds
About this appBook classes, manage your membership and pay in the app.
What’s newNew class reminders and a faster check-in.
GamesAppsSearchBooks
Get paid without chasing.
Direct debit through GoCardless, protected by the Direct Debit Guarantee. Your members pay you, not us.
01
Members
Two-minute set-up.
02
You
Paid via Bacs.
03
Failed payments
Chased by automation. You approve first.
Integrations
Connected to the tools you use.
Payments, your app, messaging and the hardware on reception, all talking to one system.
- GoCardlessDirect debit through Bacs
- TechnogymTechnical integration
- App StoreYour own listing
- Google PlayYour own listing
- WhatsAppMessaging in Standard
- Receipt printersQuoted separately
- Cash drawersQuoted separately
- Barcode scannersQuoted separately
Find your fit
Starter or Standard? Three questions.
No email needed. Takes about ten seconds.
How many active members do you have?
Do members pay you by direct debit?
Do you sell anything at reception?
Pay for members, not modules.
Per month, in pounds, plus VAT. Full AI included in every package. No setup fee, full training included.
Thanks, we have your details. Here’s UK pricing, and someone from our team will be in touch to book your demo.
UK pricing
See what you’d pay.
Tell us a little about your club and the calculator opens. One of our team will follow up with a demo.
No lock-in. No surprises.
Full AI included
In every package.
Month to month
30 days’ notice to leave.
Your data, free
Export any time.
A named migration lead
Direct debits tested first.
800+
New to the UK. Not new to gyms.
Join the 800+ gyms, studios, boxes and multi-site groups already running on Itensity every day. Launch partners get that same system, with their own migration lead.
Become a launch partner. Keep the launch rate for life.
In return: a case study, a review, a few calls.
- A lower monthly rate, locked in for as long as you stay
- Full training, run by your migration lead
- Prices shared on your demo
Be one of our first UK clubs.
Places are limited. Apply and we’ll call you to talk it through.
Claim a placeResources
Run a better gym.
Free guides, tools and training for owners and managers. No sign-up needed.
Guide
How to cut failed membership payments
Where failed payments really hit a club, and how to cut them.
Read →GuideDirect debit for gyms: a UK guide
Reminders, payment plans and when to hand over.
Read →GuideGym CRM: enquiries into members
Fitness principles applied to your sales process.
Read →GuideStudio booking software
Fill regular slots without chasing every week.
Read →GuideSpot quiet regulars early
The numbers worth checking every Monday.
Read →GuideAI for gym owners
Fewer “where do I find that” moments.
Read →ToolFailed payments calculator
Put a number on what missed payments cost you.
Open →ToolStarter or Standard?
Three questions to find your package.
Open →TrainingItensity Academy
Free setup guides and best practice. Open to anyone.
Open →ReferenceGym software glossary
Arrears, batches, mandates and more, in plain English.
Open →Not ready for a demo?
Join the UK waiting list.
Be first to hear about our UK launch and launch partner places.
- Launch partner places, before anyone else
- UK launch news, nothing else
- Unsubscribe any time
Is the AI assistant an extra?
No. Full AI is included in every package, Starter and Standard.
Is there a setup fee?
No. There’s no setup fee, and full training sessions are included.
How do my members pay?
By direct debit through GoCardless, protected by the Direct Debit Guarantee.
How long is the contract?
Month to month, with 30 days’ notice to leave.
Where is my data stored?
Our security page sets out where your data is stored, who can access it and how it’s protected.
See your gym in Itensity.
30 minutes, on UK time.
Busy floor. Empty desk. Still paid.
Direct debits, bookings and the till, run for you.
Full AI assistant included in every package
6.35am, failed payments9 payment links sent
Sound familiar?
07:00
You’re on the gym floor. The phone won’t stop.
Friday
Payday was Friday. Six debits still failed.
18:10
Arrears pile up while you’re on the gym floor.
Payments
Chased automatically.
Failed overnight9
Payment links sent06:35
Paid by lunch0
Bookings
Classes, PT and inductions.
6am Bootcamp20 of 20
12.30pm PT with SamBooked
Waiting list moves upAutomatic
Automation
Every morning, list who didn’t pay.
Every day at 06:30
12 members, £380 in total. Links ready to send.
Every pound in one place.
Invoices, collections and what’s still outstanding, updated as payments land.
Full classes. Quiet inbox.
Bookings, packs and reminders that run themselves.
Full AI assistant included in every package
Reformer, 07:15Ella D. moved off the waiting list
Sound familiar?
Monday
Your 7am reformer is full. Four people want in.
07:15
Two no-shows. The waiting list never heard.
22:00
It’s 10pm and you’re replying to booking messages.
Your own app
Bookings and waiting lists.
07:15 Reformer12 of 12
Waiting: Noah F., Mia H., Leo P.
09:30 Yoga Flow8 of 14
Class packs
Memberships and credits.
10-class pack£0
Credits left0
Unlimited monthlyActive
Automation
Remind everyone booked for tomorrow at 6pm.
Daily at 18:00
Tonight: 0 reminders.
Coach the class. We’ll run the box.
Programming, leaderboards and payments in one login.
Full AI assistant included in every packageToday’s WOD
Back squat 5x5, then a 12-minute AMRAP
Sound familiar?
06:00
Scores live in a whiteboard photo on your phone.
09:30
You’re mid-WOD when a payment bounces.
Sunday
You count next week’s bookings by hand.
Programming
On the TV.
Leaderboards
RX and Scaled.
FranPB
Jack Turner3:41
Sophie Evans4:02
Automation
Every Friday, send me next week’s bookings.
Fridays at 16:00
0 bookings. Tuesday 06:00 already full.
Get paid without chasing.
Direct debit through GoCardless, card payments, and failed payments followed up automatically.
Full AI assistant included in every packageHomeBookingsFinanceManage More 
Home / Finance / Dashboard
Dashboard
November 2026 Invoices£48.2K↗ 6.1%
Discounts£96This month
Collections£46.5K↗ 4.3%
Outstanding£1.6K↘ 12%
Latest paymentsLive
MemberMethodAmountStatus
OHOlivia HughesDirect debit£42.00Paid
TWTom WalshCard£95.00Paid
PSPriya ShahDirect debit£42.00Failed
CRCallum ReidDirect debit£38.00Paid
06:35, failed payments9 payment links sent
Sound familiar?
The 2nd
Six payments failed. You found out a week later.
Every month
Chasing members feels awkward, so it waits.
At the desk
Joining fees here, packs there, top-ups somewhere else.
Invoices that send themselves.
Every payment gets a proper VAT invoice, emailed to the member and kept on their profile. Joining fees, class packs and top-ups go on the same invoice.
- Direct debit through GoCardless, with the Direct Debit Guarantee
- Card payments for joining fees, packs and top-ups
- Failed payments chased once you approve
Home / Manage / Members / Profile / Payment profile
Olivia Hughes, Invoices
+ Create invoiceDrag a column header here to group by that column
Date Status Description Invoice number Total
2026-11-01PendingMembership, NovemberINV-2026-5843£42.00
2026-11-01Pending10-class packINV-2026-5842£95.00
2026-10-01Sent · 01/10 06:02Membership, OctoberINV-2026-4410£42.00
2026-09-01Sent · 01/09 06:01Membership, SeptemberINV-2026-3127£42.00
2026-08-14Sent · 14/08 17:40Joining feeINV-2026-2209£25.00
102050Per page‹ 1 ›
Every payment, in one place.
Direct debit, card and bank transfer, side by side and in pounds.
Payment Allocations
Last 1 Month
Total£0K
- Direct debit
- Bank transfer
- Card
- Online payment
- Other
| Payment type | Amount | % |
|---|---|---|
| Direct debit | £28,105 | 59.0 |
| Bank transfer | £15,347 | 32.2 |
| Card | £2,468 | 5.2 |
| Online payment | £1,577 | 3.3 |
Twelve months at a glance.
Collections Overview
Last 12 Months
- Direct debit
- Bank transfer
- Card
- Online payment
What failed payments cost your club.
Built in South Africa, where about 1 in 8 gym debit orders go unpaid. In the UK it is closer to 1 in 23, and it still adds up.
Failed payments a month9
At risk a year£4,224
Back in your account a year£2,112
4.4% is the UK fitness direct debit failure rate (ONS, Pay.UK data, Aug 2023). The recovery share is your scenario, not a promise.
Your members pay you, not us.
Through GoCardless, protected by the Direct Debit Guarantee.
Upcoming Direct Debits
| Batch date | Batch name | Refreshed | Batch details | Collection | Status |
|---|---|---|---|---|---|
| 2026-12-01 | NGF0000289 | 2026-11-09 | Created automatically | Normal, 2 days | Ready for submission |
| 2027-01-04 | NGF0000290 | 2026-11-09 | Created automatically | Normal, 2 days | Scheduled |
| 2027-02-01 | NGF0000291 | 2026-11-09 | Created automatically | Normal, 2 days | Scheduled |
Sound familiar?
Joining
New members ask if their bank details are safe.
The 1st
You wait to see what actually landed.
Every month
Failed payments arrive with no reason given.
Members
Two-minute set-up.
Bank detailsDone
MandateSigned
Direct Debit GuaranteeProtected
You
Paid via Bacs.
Batch NGF0000288Submitted
Collection date2 November
Fees
Set out on your demo.
When a payment fails, you’ll know why.
Every unpaid reason, counted. Follow-up is chased by automation, and you approve first.
Unpaid Reasons
Last 1 Month
Total0
- Insufficient funds
- Instruction cancelled
- Other
| Unpaid reason | Count | % |
|---|---|---|
| Insufficient funds | 10 | 83.3 |
| Instruction cancelled | 1 | 8.3 |
| Other | 1 | 8.3 |
A proper arrears process.
Not three card retries.
Full AI assistant included in every packageArrears worklist
12 members · £380Updated 06:30
12 members · £380Updated 06:30
TWTom Walsh£42.00Promised Friday
PSPriya Shah£84.00Payment plan, 2 of 4
CRCallum Reid£42.00Link sent, 06:35
MPMegan Price£126.00Agency hand-off
JTJack Turner£42.00Promised Monday
Payment plan agreedPriya S. · 2 of 4 paid
Sound familiar?
Friday
Someone promised to pay. Nobody wrote it down.
Day 3
Three card retries, then nothing happens.
Month 3
Handing over to an agency means a spreadsheet.
Payment plans
Tracked for you.
Priya Shah2 of 4 paid
Next instalment15 November
Arrears worklist
Who owes, who promised.
Tom WalshPromised Friday
Jack TurnerPromised Monday
Callum ReidPaid
Agency hand-off
From inside Itensity.
Megan Price£126.00
Send to your collection agencyYou approve
Every morning, list who didn’t pay.
The Itensity Assistant builds the list at 06:30 and sends payment links once you’ve said yes.
Every day at 06:30
Daily unpaid list Needs approval
List members whose payment failed overnight and send each a payment link.
Sell at the desk. Included in Standard.
Stock, tills and cash-up.
Full AI assistant included in every packageTill 1 · ReceptionOpen since 06:00
OHOlivia Hughes
Annual membership
Annual membership
Protein shake × 2£7.00
Towel hire£2.00
Total
Includes VAT£9.00
Includes VAT£9.00
Sound familiar?
All day
Shakes sold, stock never counted.
21:00
Cash-up takes half an hour after close.
Two tills
Two totals, and neither matches.
Stock control
Counts and shrinkage.
Protein shake18 left
Reorder at10
Shrinkage this month2 units
Cash-up
Close the day fast.
Expected£214.60
Counted£214.60
Variance£0.00
Multiple tills
One view of every sale.
Till 1, reception£214.60
Till 2, café£96.40
Today£311.00
Your gym in the App Store. £30 a month.
Book, pay and check in under your brand.
Full AI assistant included in every package9:41
Summit Hybrid
9:41
Itensity
9:41
Forge CrossFit
Try it with your gym
See your app in ten seconds.
Type your website. We’ll pick up your name, logo, colours and photos and show them in our real member app, the way your members would see it.
And in the App Store and Google Play
A quick preview drawn from your website’s public homepage. Your real app gets your own logo, colours and App Store listing, set up with you. The preview isn’t saved; we only keep the contact details you give us.
Sound familiar?
Sunday
Members can’t find your class times.
Joining
Their app has someone else’s name on it.
Payday
A payment failed and they don’t know how to fix it.
Bookings
Classes and waiting lists.
07:15 Reformer12 of 12
Waiting listYou’re next
Payments
Pay in a tap, stay active.
Payment due£42.00
Paid in the appMembership active
Workouts
Scores and PBs.
Back squat110 kg
New PB+5 kg
Your own listing, under your name.
Members search for your gym, not for us.
- BookingsClasses and waiting lists.
- PaymentsPay in a tap, stay active.
- WorkoutsScores and PBs.
- App storesApp Store and Google Play.
9:41
‹ Search
Itensity
Book classes, pay and check inBook a class
in two taps
Every detail,
one tap to book
Your week
at a glance
Fix a payment
in seconds
What’s New Version 3.2New class reminders and a faster check-in.
TodayGamesAppsArcadeSearch
9:41
Itensity
ItensityContains no adsBook a class
in two taps
Every detail,
one tap to book
Your week
at a glance
Fix a payment
in seconds
About this appBook classes, manage your membership and pay in the app.
What’s newNew class reminders and a faster check-in.
GamesAppsSearchBooks
Switching, without the scary bit.
Nothing changes until you’ve seen it working.
Your move to ItensityNamed migration lead
Test importChecked
Members and membershipsChecked
Direct debitsTested
Timetable and classesChecked
Both systems liveUntil you’re happy
Sound familiar?
Before
You’re worried the move breaks your direct debits.
Go-live
You can’t afford a day without bookings.
After
Nobody tells you what happens next.
Five steps. No surprises.
1
Discovery call
30 minutes.
2
Named migration lead
Test import first.
3
Direct debits
Tested before go-live.
4
Both systems live
Until you’re happy.
5
Go live
Check-ins at 30, 60 and 90 days.
What are you on now?
We’ll tell you what moving involves.
| Accessed by | Support team, Cape Town |
|---|---|
| Your data | Export it any time, free |
| Encryption | In transit and at rest |
Sound familiar?
Audit
Your compliance file has a blank where hosting goes.
Members
Someone asks where their data is kept.
Contract
You need a DPA, and nobody sends one.
The timetable, handled.
Classes, PT, waiting lists and class packs, booked in your own app.
Full AI assistant included in every packageHomeMy appointmentsBookingsManage More
Home / Bookings / Schedule
Schedule
Club Classes Studios Instructor + Create class
‹9 NovMon10 NovTue11 NovWed12 NovThu13 NovFri14 NovSat15 NovSun›
Wed, 11 Nov(Main schedule)
6:30 AM7:15 AM
SpinCycle studio
Mark Ellis16/16
Closed7:15 AM8:00 AM
Reformer PilatesStudio 2Booked
ECEmma Clarkson
11/12
Book12:15 PM1:00 PM
HIITGym floor
PSPriya Shah
14/20
Book6:00 PM7:00 PM
Strength TrainingWeightlifting room
Dan Price6/6
Book7:15 PM8:00 PM
YogaStudio 2
ECEmma Clarkson
8/14
BookSound familiar?
Monday
Your 7am is full and four people want in.
6pm
Two no-shows, and the waiting list never heard.
10pm
You’re still answering booking messages.
Full classes fill themselves again.
When someone cancels, the next person on the waiting list gets the place and a message. Reminders go out at 6pm the evening before, and you mark attendance with a tap.
- Waiting lists that move on their own
- Recurring bookings for regulars
- Class packs, credits and memberships
Strength TrainingInstructors
Dan PriceBook a slotAttend all
- Olivia HughesRecurring
- Tom Walsh
- Megan PriceRecurring
- Callum Reid
- Sophie Evans
- Jack TurnerRecurring
Waiting list (3)
- Simone Roberts
- Harry Bennett
- Isla Murphy
See which classes earn their slot.
Bookings, attendance and your busiest classes, month by month. Built into the same system, no spreadsheet needed.
Home / Bookings / Dashboard
Dashboard
Total bookings1,28415.4% vs last month 1,112
Total attendance1,09613.6% vs last month 965
Waiting list places filled8621% vs last month 71
Most popular classReformerLast month: Spin
Bookings overview
FilteredBookingsTotal attended
3525155
01/1104/1107/1110/1113/1116/1119/11
Top 5 popular classes
Class capacity percentage
Reformer7:15am
Spin6:30am
HIIT12:15pm
Strength6:00pm
Yoga7:15pm
0%50%100%
Every enquiry, followed up.
Leads from your website, socials and reception, in one pipeline.
Full AI assistant included in every packageHomeBookingsManage More EC
Home / Manage / Leads
Leads
SearchDate Assignee Source + Create lead
Pending 0
Trial booked 0
Needs analysis 0
Price presenter 0
Joined 0
Sound familiar?
Monday
Weekend enquiries are still sitting in your DMs.
Wednesday
A trial came in and nobody followed up.
Month end
You can’t tell which ads brought in members.
Board or list
Drag leads between stages, or sort them in a list.
NameStatusAssigned to
Olivia HughesInterestedECEmma C.
Tom WalshNot interestedAMAndre M.
Priya ShahInterestedECEmma C.
Trials
Booked, reminded, followed up.
AM
Andre M. moved the lead to Trial bookedToday at 14:43
Trial class on Thursday at 6pm. Reminder goes the evening before.
AM
Andre M. sent a WhatsAppToday at 14:40
New lead from your websiteToday at 14:12
Assistant
Every Monday, list leads to call.
Leads to callMondays at 9am
Show the right plan, at the desk.
Price Presenter puts your plans side by side and marks the one you recommend. Filter by contract length, access and payment method.
Search planContract length Access Payment method
Off-peak
12 monthsFirst visit offer£29 / month
Gym floor before 4pm and after 8pm, plus weekends.Preferred
Unlimited
12 monthsFirst visit offer£42 / month
Gym floor and every class, any time.Couples
12 monthsFirst visit offer£75 / month
Unlimited for two, on one direct debit.AI Hub Premium
Included in every UK plan, along with the Itensity Assistant.
Guides for UK gym, studio and box owners.
Plain-English guides on payments, bookings, members and growth. No sign-up needed.
Latest guides
No guides match that search yet.
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